Creative Strategies Workshop (3-days certificate course)
Understanding today’s consumer market – Millennials
New experiential economy driven by shared communal experiences. Case Studies: Uber and AirBnB
Leverage on millennial habits for E-commerce and M-commerce start-up ideas
Optimising PR in social marketing
Understanding fragmented media landscape and how it shapes design & message strategies
Designing brand experiences across emerging media
Turn storytelling into better video marketing creativity
Designer’s roles and opportunities in e-commerce landscape
Design for retail and shopper marketing
Case Study: China - Designing for start-ups, apps and platforms
Design brand methodology in reference to TED insights and trends
Gaming design and gamifiction to drive business initiatives
Success stories of best practices in U/X and U/I
GEORGE P JOHNSON - GREATER CHINA
Kestrel Lee is the Executive Creative Director for George P Johnson, Greater China, focusing on digital, mobile and integrated marketing. He has 15 years of experience in leading integrated, social media and digital campaigns in Asia. He has won over 100 awards for global brands in China and Asia such as Mars, Adidas, Martell VSOP and HP.
Beside advising L'Oreal Asia Pacific and Unileve on digital matter, Kestrel is also an invited correspondent with Thoughtful China, Shanghai Business Bureau and China Adsmack on ecommerce, omni-channel marketing and big data.
A true pioneer in social media, SEO / SEM, gaming, video and mobile advertising, Kestrel Lee has led award winning digital & integrated campaigns for global brands: Mars, Unilever, HP, Microsoft, Adidas, Porsche, StandChart with disruptive thinking like hacking into Facebook to create his own banner:
His Martell VSOP Ultimate Start-up Space campaign attained 26.3 million search listings while his Facebook game on Adidas football's global Facebook page recruited 130,000+ fans in 6 weeks WITHOUT paid media.
Kestrel has led China's first 360 integrated campaign with TVCs, print, outdoor, social media, online video, website, mobile apps for Dove Chocolates, winning China's first mobile app award at the world renowned South by Southwest in 2012. His other Dove Chocolates' Love Carriage project was China's 1st organic viral social campaign using zero paid media. He followed his Dove work with Unilever's first viral video campaign in China with the highest marks attained in focus group testing. The videos quickly gained 16 million views and 16,000 comments on social media within just 2 weeks after their launch on Youku/Tudou.
Winning over 100 digital and integrated awards at award shows i.e One Show and Spikes Asia, he started in 1999 as an English-Chinese copywriter at Saatchi & Saatchi, BBH, Y&R etc. Since 2006, he worked at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila and SapientNitro.